Creating new content is costly and resource-intensive. A whopping 65% of marketers agree that repurposing content is more cost-effective than creating new content and 46% of marketers say that repurposing existing content delivers better results than new content. If you are not repurposing content actively, you are wasting not just content but your resources. Let’s… Continue reading Content Repurpose Best Practices and Ideas
There has been a lot of debate on what type of content to create after Google’s August 2022 helpful content update. A subsequent update was rolled out by Google in March 2024 that targeted low-quality and spammy content. The purpose of this update was to reduce unhelpful content by up to 40%. The only way… Continue reading Guide to Creating Helpful Content
One thing that’s constant about content marketing is that it never remains consistent. It keeps evolving based on search engine algorithms and user behavior. This makes content marketers’ jobs quite challenging as they have to stay ahead of the trends and make necessary adjustments in content strategies. Artificial intelligence, Google algorithm changes, and excessive use… Continue reading Content Marketing in 2024: What to Expect
