The use of AI and AI tools is on the rise. AI engines and assistants are among the most used apps. Search engines like Google and Bing rely heavily on AI to make search results more user-friendly. Google’s AI Overviews is one example that gets position 0 in SERPs. As a business owner and marketer,… Continue reading Guide to Generative Engine Optimization (GEO)
You can achieve a lot with a well-written professional bio that you might not be able to do with landing pages and marketing campaigns. Why? Because your bio has the human touch that most people want to see. Obviously, that’s not the only reason why a professional bio is an effective way to reach and… Continue reading How to Write a Professional Bio [Complete Guide]
Blogging is competitive. But that’s not the reason why more than 50% of business blogs fail. Most of the blogs fail due to their own mistakes – and inability to address common issues. If you are struggling to grow your business blog, this actionable guide is for you. Let’s explore the reasons why most business… Continue reading Why Most Business Blogs Fail (And How to Avoid It)
What types of linkable assets work best? There are many. You have to choose the right type of linkable asset for your business and then market it religiously. That’s how it’ll get links naturally. The publish-and-forget method doesn’t work. No matter how great your asset is. This guide explores the best types of linkable assets… Continue reading 5 Types of Linkable Assets and How to Create Them
Creating new content is costly and resource-intensive. A whopping 65% of marketers agree that repurposing content is more cost-effective than creating new content and 46% of marketers say that repurposing existing content delivers better results than new content. If you are not repurposing content actively, you are wasting not just content but your resources. Let’s… Continue reading Content Repurpose Best Practices and Ideas
There has been a lot of debate on what type of content to create after Google’s August 2022 helpful content update. A subsequent update was rolled out by Google in March 2024 that targeted low-quality and spammy content. The purpose of this update was to reduce unhelpful content by up to 40%. The only way… Continue reading Guide to Creating Helpful Content
One thing that’s constant about content marketing is that it never remains consistent. It keeps evolving based on search engine algorithms and user behavior. This makes content marketers’ jobs quite challenging as they have to stay ahead of the trends and make necessary adjustments in content strategies. Artificial intelligence, Google algorithm changes, and excessive use… Continue reading Content Marketing in 2024: What to Expect
