Notes on Business and Climbing

10 Businesses You Can Start from Your Home in 2027

There are a lot of businesses you can start from your home this year and next year. You can easily skip daily commutes, costs, and fatigue by starting a home-based...

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The Full Archive

December 18, 2024

What is Social Proof and How to Use It in Marketing

Social proof is used extensively in all forms of marketing both online and offline. It helps you generate sales, boost brand awareness, and improve...

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December 4, 2024

How to Do Keyword Research: Complete Guide

Keyword research is essential for both SEO and PPC. The fact that up to 95% of keywords get 10 or fewer searches per month...

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November 20, 2024

Tips to Write a Marketing Email for More Opens and Clicks

These aren't your traditional tips to write a marketing email. These are data-backed tips and techniques that are focused on improving email open rate,...

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November 4, 2024

7 Google Ranking Factors You Should Focus on in 2025

Search engine optimization (SEO) is all about understanding different Google ranking factors so you can work on them and improve your site’s ranking and...

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October 23, 2024

What is Website Maintenance and Why It’s Essential [+ Best Practices]

If you have a website, it needs maintenance. Website maintenance is the need of every site out there. As much as 73% of sites...

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October 14, 2024

Lessons from 8000m

What the death zone teaches us about human ego, deep vulnerability, and the absolute necessity of absolute preparation.

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October 9, 2024

Google Ads Guide for Small Businesses

There are two ways to drive traffic to your website. You can generate organic traffic or you can choose a paid traffic source. The...

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September 28, 2024

The Art of Patience on the Mountain

Waiting out high-altitude storms in a shivering tent teaches a specific mental grit that translates directly to modern business and life.

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September 25, 2024

10 Ways to Increase the Conversion Rate of Your Website

Are you getting enough traffic to your website? Is traffic converting well? Website traffic becomes useless if you have a poor conversion rate. When...

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September 10, 2024

Paid vs Organic Traffic: Major Differences and Similarities

The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use...

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