Email marketing has one of the highest ROIs across all online marketing channels. But it only works when you have a decent email open rate. ROI depends on email opens. You want recipients to open emails and take the required (conversion) action to make your email campaigns successful and profitable. A consistent low email open… Continue reading 6 Reasons Your Email Open Rate Sucks (And How to Fix Them)
Email marketing starts with an email list. You need to build an email list to market your products and services to the subscribers. This missing piece of the puzzle is often ignored by most businesses and marketers. Email marketing indeed has one of the highest ROIs among digital marketing channels. But you can’t do email… Continue reading How to Build an Email List at Scale
These aren’t your traditional tips to write a marketing email. These are data-backed tips and techniques that are focused on improving email open rate, CTR, engagement, and conversions. An average business makes $72 for every $1 spent on email marketing. But this won’t happen with poorly written emails. Most businesses use a template from their… Continue reading Tips to Write a Marketing Email for More Opens and Clicks
Email newsletter is one of the best ways to generate revenue and build long-lasting relationships with customers and subscribers. As much as 60% of people say that they have made a purchase as a result of a promotional email from a brand. That’s easy, automated sales. Sadly, not all newsletters perform well. An average professional… Continue reading 10 Email Newsletter Best Practices for Ultimate Success
Email gives you access to more than 4.5 billion global users. You can reach your target audience with a single click. Imagine doing it on full autopilot. Email marketing automation lets you connect with your subscribers at a personalized level by sending them customized, well-timed, and extremely relevant emails. These automated emails are hyper-personalized so… Continue reading Mastering Email Marketing Automation
