Marketing automation sounds like a fancy phrase, but it’s essential for your startup. Automation is often considered bad for marketing and human resources. It’s not the case, especially when you do it right. Automating marketing processes and tasks can help your startup improve productivity, generate more leads and sales, boost marketing ROI, and grow your… Continue reading Marketing Automation for Startups: Tools, Tips & Tactics
Personal branding is the new normal. Up to 82% of consumers are more likely to trust a business if its executives are active on social media. It’s a fact. People can relate more easily with individuals than companies and this is one reason why personal branding goes hand in hand with corporate branding. You can… Continue reading Master Personal Branding: How to Create a Personal Branding Strategy
Social media advertising isn’t everyone’s cup of tea. It’s an expensive route to growing your business on social platforms. It requires intensive experimentation which costs a lot. Most businesses don’t have the resources to spend heaps of money on social media ads. Organic social media reach, on the other hand, is a free and natural… Continue reading 10 Tips to Boost Organic Social Media Reach
Marketing apps are essential for your small business. You can do much more at a fraction of the cost if you use the right marketing tools. There are hundreds of marketing platforms across all verticals out there. It makes it hard for businesses to choose the best marketing apps. This guide explores the importance of… Continue reading 10 Best Marketing Apps for Small Businesses in 2025
If you have a website, it needs maintenance. Website maintenance is the need of every site out there. As much as 73% of sites are running outdated software that makes their sites vulnerable and 68% of sites don’t have a recovery plan. You can fix these and most other issues with a solid maintenance program.… Continue reading What is Website Maintenance and Why It’s Essential [+ Best Practices]
