Google Analytics 4 for Marketers: Towards Better Decision-Making

Google Analytics 4 is no less than a goldmine for marketers. One of the major challenges online marketers face is related to the performance and effectiveness of their campaigns and strategy. In 9 out of 10 cases, data is the culprit. It’s either poor data collection, a lack of proper data interpretation, or not using… Continue reading Google Analytics 4 for Marketers: Towards Better Decision-Making