Landing pages are all about conversions. But not all landing pages convert well. The average conversion rate of a landing page is between 5.89% and 9.7% based on two different studies. The high converting landing pages, on the other hand, convert at 25% and higher. How do you increase the conversion rate of your landing… Continue reading How to Create a High Converting Landing Page
Today’s customers expect brands to understand their needs and offer them a highly personalized experience. They don’t want to see irrelevant ads, generalized product recommendations, and poor experience when they connect with their favorite business. An average person uses 6 touchpoints while 50% regularly use more than 4 touchpoints to connect with a brand. This… Continue reading Beginner’s Guide to Omnichannel Marketing
Collaborations and joint ventures are necessary components of business success. Joining hands with non-competing brands to reach their audience helps you generate awareness, sales, and revenue quickly yet effectively. Co-marketing lets you promote your products to another business’s audience and grow your customer base. The other business gets access to your audience to promote its… Continue reading How to Use Co-Marketing for Your Brand
Owning, managing, and growing a small business is challenging. You have to fight several wars simultaneously. At one extreme, you must maintain a healthy cash flow and ensure you have enough budget to keep moving. At the other end, you compete with big brands in your niche that make marketing not just difficult, but quite… Continue reading 10 Low-Cost Marketing Techniques for Small Businesses
The biggest challenge most businesses face isn’t related to traffic generation, rather it is about converting visitors into customers. The first barrier, of course, is to drive traffic, but that’s not the end. You’ll notice that once your site starts receiving traffic, you’ll struggle with conversions and conversion rate optimization. And that’s when you’ll realize… Continue reading A/B Testing Guide for Businesses
Customer retention for a SaaS business is the most important metric that directly affects revenue, growth, and profitability. Retaining customers means you have a consistent, predictable stream of cash inflow for your software company. If you are struggling to maintain a decent retention rate for your brand, the following list of 10 best techniques to… Continue reading 10 SaaS Customer Retention Best Practices
An estimated 90% of all PPC campaigns on Google and Bing are affected by click fraud. It is a big challenge for businesses and advertisers as a good chunk of paid traffic is invalid. This costs businesses an up to 4% loss of online revenue every year. You should have a clear understanding of click… Continue reading 7 Click Fraud Prevention Tactics
Metrics help you measure performance. When you invest money in SEO, you must use the right metrics to track SEO effectiveness. There are numerous SEO metrics out there that you can track, but you don’t have to necessarily monitor all of them. It’ll lead you nowhere if you track hundreds of SEO metrics. A better,… Continue reading SEO Metrics You Should and Shouldn’t Track
Let me ask you something: Do you want to generate millions of organic visitors per month on complete autopilot without publishing tons of new content regularly? If your answer is a loud YES, this article is for you. Programmatic SEO is a proven technique that hundreds of businesses are using to generate millions of visitors… Continue reading What is Programmatic SEO and How to Do It In 4-Steps
Meta was fined $1.3 billion in a data privacy breach in 2023 which happens to be the highest fine ever. Fines like these aren’t uncommon. With 137 out of 194 countries having proper legislation to secure consumer data and privacy, it’s the right time to consider data privacy in digital marketing seriously – if you… Continue reading Data Privacy in Digital Marketing
