Tag: online ads

Paid vs Organic Traffic: Major Differences and Similarities

The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use online ads to drive traffic whereas 53.3% of all web traffic is attributed to organic search traffic. Both are equally effective. But both aren’t equal in terms of cost, targeting, conversion… Continue reading Paid vs Organic Traffic: Major Differences and Similarities

7 Click Fraud Prevention Tactics

An estimated 90% of all PPC campaigns on Google and Bing are affected by click fraud. It is a big challenge for businesses and advertisers as a good chunk of paid traffic is invalid. This costs businesses an up to 4% loss of online revenue every year.  You should have a clear understanding of click… Continue reading 7 Click Fraud Prevention Tactics

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