Navigating the World of Programmatic Advertising

Programmatic advertising accounts for as much as 90% of total ad spend globally. Last year, programmatic advertisements of $546 billion worth were sold globally which is expected to reach $779 billion by 2028. It is the future of online advertising. This article serves as a guidebook for businesses, brands, advertisers, and marketers who are new… Continue reading Navigating the World of Programmatic Advertising

The Impact of Voice Search on SEO

There were more than 125.2 million voice search users worldwide at the end of 2023, and these users generated more than a billion voice searches per month. If your website isn’t optimized for voice search, you are losing a lot of customers. Voice search impacts SEO in multiple ways. It is reshaping the way people… Continue reading The Impact of Voice Search on SEO

10 Conversion Rate Optimization (CRO) Tactics

Marketing and conversion optimization go hand in hand. You can invest heavily in marketing campaigns to drive traffic to your site, but if your website has a low conversion rate, you’ll end up with a poor ROI and ROAS. Conversion rate optimization (CRO) is the backbone of marketing. You can do wonders even with minimal… Continue reading 10 Conversion Rate Optimization (CRO) Tactics

The Rise of Video Marketing

Video marketing refers to the use of video content for marketing purposes to reach and connect with your target audience online. Video is the most popular content that people consume online and this is what makes it a must-have for a successful marketing strategy. Online content has transformed from text to images to videos in… Continue reading The Rise of Video Marketing

SEO Best Practices for 2024

Do SEO best practices for 2024 differ from 2023? Short answer: Yes. Search engines have changed a lot in 2023. Advances in AI and machine learning help search engine algorithms better understand search queries. Search generative experience has transformed how search engines serve their users. This calls for changes in SEO techniques to continue growing… Continue reading SEO Best Practices for 2024