Paid vs Organic Traffic: Major Differences and Similarities

The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use online ads to drive traffic whereas 53.3% of all web traffic is attributed to organic search traffic. Both are equally effective. But both aren’t equal in terms of cost, targeting, conversion… Continue reading Paid vs Organic Traffic: Major Differences and Similarities