Video marketing is the most popular marketing technique. And video marketing mistakes are equally popular among businesses. Video content is loved by consumers, it is highly engaging, has a high conversion rate, and it can be easily shared across leading social platforms. But not all videos are equally impactful. A lot of businesses and marketers… Continue reading 10 Video Marketing Mistakes and How to Fix Them
SEO mistakes negatively impact search visibility, ranking, organic traffic, and UX. If something hurts your rankings, it needs to be fixed. It isn’t too hard to fix an SEO mistake. It’s difficult to find mistakes especially if you have embedded them into your SEO strategy. You need someone outside your business to evaluate your strategy… Continue reading 10 SEO Mistakes and How to Avoid Them in 2025
Social proof is used extensively in all forms of marketing both online and offline. It helps you generate sales, boost brand awareness, and improve credibility and authority. Unfortunately, a lot of businesses don’t use social proof to its fullest potential. This article explores social proof and how you can use it in marketing to grow… Continue reading What is Social Proof and How to Use It in Marketing
Keyword research is essential for both SEO and PPC. The fact that up to 95% of keywords get 10 or fewer searches per month makes keyword research more important for your business. If you don’t want to end up targeting keywords that drive zero traffic to your site despite ranking at the first spot in… Continue reading How to Do Keyword Research: Complete Guide
Search engine optimization (SEO) is all about understanding different Google ranking factors so you can work on them and improve your site’s ranking and search visibility. The issue is that Google has kept its ranking factors and signals hidden (like any other search engine). This makes it hard to decode how Google works. Thankfully, there’s… Continue reading 7 Google Ranking Factors You Should Focus on in 2025
There are two ways to drive traffic to your website. You can generate organic traffic or you can choose a paid traffic source. The paid traffic source is none other than Google Ads. It is the most used ad network in the world that gives you access to multiple channels to generate traffic, leads, and… Continue reading Google Ads Guide for Small Businesses
Are you getting enough traffic to your website? Is traffic converting well? Website traffic becomes useless if you have a poor conversion rate. When you increase the conversion rate of your website, even a few hundred visitors per month seems like a lot. It’s time you should switch your focus from traffic generation to conversion… Continue reading 10 Ways to Increase the Conversion Rate of Your Website
The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use online ads to drive traffic whereas 53.3% of all web traffic is attributed to organic search traffic. Both are equally effective. But both aren’t equal in terms of cost, targeting, conversion… Continue reading Paid vs Organic Traffic: Major Differences and Similarities
Influencer marketing is a highly effective marketing technique that’s used by businesses of all sizes. Over 92% of marketers rate it as the most effective marketing form due to its high ROI. It allows you to reach a wide audience fairly quickly. You can sell products, generate leads, and promote your brand with influencer marketing.… Continue reading Influencer Marketing Checklist for Businesses and Marketers
Landing pages are all about conversions. But not all landing pages convert well. The average conversion rate of a landing page is between 5.89% and 9.7% based on two different studies. The high converting landing pages, on the other hand, convert at 25% and higher. How do you increase the conversion rate of your landing… Continue reading How to Create a High Converting Landing Page
