Marketing KPIs simplify measuring marketing performance which is one of the biggest challenges faced by marketers globally. Tracking marketing performance accurately and then using it for decision-making is indeed a challenge. Smart marketers use a certain number of marketing KPIs that help them stay ahead of their competitors. You don’t have to track every single… Continue reading Marketing KPIs Every Marketer Should Track
A digital-first business is the key to success. Fast-paced technological changes and advances in AI and machine learning have opened new doors for businesses of all sizes. It’s now a lot easier to start and manage a small business virtually. While physical presence does help, it’s not mandatory. Businesses that prioritize digital expansion tend to… Continue reading Why Digital-First Businesses Grow 3x Faster?
Online ads is the most reliable traffic generation method for any business out there. As long as you don’t make PPC mistakes. Paid traffic is instant, highly targeted, and scalable. But you have to do it right to reap benefits. There are tons of PPC mistakes that silently drain your advertising budget in the background.… Continue reading 7 PPC Mistakes That Drain Your Budget Without You Noticing
Google Analytics 4 is no less than a goldmine for marketers. One of the major challenges online marketers face is related to the performance and effectiveness of their campaigns and strategy. In 9 out of 10 cases, data is the culprit. It’s either poor data collection, a lack of proper data interpretation, or not using… Continue reading Google Analytics 4 for Marketers: Towards Better Decision-Making
Information overload is everywhere. From your inbox to social media to workplace to television to smartphone and beyond. This has made marketing challenging. It is getting harder to reach your target audience effectively. Standing out from the crowd and getting noticed isn’t straightforward. It’s the right time to leverage digital minimalism in marketing. It has… Continue reading Digital Minimalism in Marketing: Guide to Sustainable Growth
Marketing is incomplete without mistakes. As much as 96.6% of marketers say that they have made a marketing mistake at least once in their career. New businesses are no different. In fact, if you just started a business, you are more likely to make marketing mistakes due to inexperience. One of the best ways to… Continue reading Top Marketing Mistakes New Business Owners Make (And How to Avoid Them)
Digital marketing is tough. You can’t simply go out, create a website, and expect to get traffic and sales. This doesn’t work. You need a certain set of skills to master online marketing and these digital marketing skills include both soft and hard skills. Since the online world changes so quickly (due to advances in… Continue reading 10 Digital Marketing Skills You Need to Succeed in 2026
Most businesses, advertisers, and marketers haven’t imagined a cookieless marketing world. It’s time they should. Cookies are a decent way to improve targeting and personalization, but online marketing doesn’t solely revolve around cookies. If you are unaware of the role a cookie plays in marketing and how they are being phased out slowly (but surely),… Continue reading Cookieless Marketing: A Marketer’s Survival Guide in A Cookieless World
Marketing is expensive. Digital marketing is cheaper than traditional marketing, but most startups and small businesses can’t afford it. If you play smart, you can use low-budget digital marketing strategies to grow your business quickly and be competitive. This article explores the 10 best and most effective low-budget digital marketing techniques that you can use… Continue reading Guide to Low-Budget Digital Marketing
Understanding your ideal customers is important, but it’s not easy unless you have data-driven buyer personas. A buyer persona based on first-party, real data gives you a competitive edge over your competitors as it provides you with insights that you can’t find anywhere else. You know what your ideal customers like, where they spend time,… Continue reading How to Create a Buyer Persona: A Complete Guide
