Search engine optimization (SEO) is all about understanding different Google ranking factors so you can work on them and improve your site’s ranking and search visibility. The issue is that Google has kept its ranking factors and signals hidden (like any other search engine). This makes it hard to decode how Google works. Thankfully, there’s… Continue reading 7 Google Ranking Factors You Should Focus on in 2025
There are two ways to drive traffic to your website. You can generate organic traffic or you can choose a paid traffic source. The paid traffic source is none other than Google Ads. It is the most used ad network in the world that gives you access to multiple channels to generate traffic, leads, and… Continue reading Google Ads Guide for Small Businesses
Are you getting enough traffic to your website? Is traffic converting well? Website traffic becomes useless if you have a poor conversion rate. When you increase the conversion rate of your website, even a few hundred visitors per month seems like a lot. It’s time you should switch your focus from traffic generation to conversion… Continue reading 10 Ways to Increase the Conversion Rate of Your Website
The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use online ads to drive traffic whereas 53.3% of all web traffic is attributed to organic search traffic. Both are equally effective. But both aren’t equal in terms of cost, targeting, conversion… Continue reading Paid vs Organic Traffic: Major Differences and Similarities
Influencer marketing is a highly effective marketing technique that’s used by businesses of all sizes. Over 92% of marketers rate it as the most effective marketing form due to its high ROI. It allows you to reach a wide audience fairly quickly. You can sell products, generate leads, and promote your brand with influencer marketing.… Continue reading Influencer Marketing Checklist for Businesses and Marketers
Landing pages are all about conversions. But not all landing pages convert well. The average conversion rate of a landing page is between 5.89% and 9.7% based on two different studies. The high converting landing pages, on the other hand, convert at 25% and higher. How do you increase the conversion rate of your landing… Continue reading How to Create a High Converting Landing Page
Today’s customers expect brands to understand their needs and offer them a highly personalized experience. They don’t want to see irrelevant ads, generalized product recommendations, and poor experience when they connect with their favorite business. An average person uses 6 touchpoints while 50% regularly use more than 4 touchpoints to connect with a brand. This… Continue reading Beginner’s Guide to Omnichannel Marketing
Collaborations and joint ventures are necessary components of business success. Joining hands with non-competing brands to reach their audience helps you generate awareness, sales, and revenue quickly yet effectively. Co-marketing lets you promote your products to another business’s audience and grow your customer base. The other business gets access to your audience to promote its… Continue reading How to Use Co-Marketing for Your Brand
Owning, managing, and growing a small business is challenging. You have to fight several wars simultaneously. At one extreme, you must maintain a healthy cash flow and ensure you have enough budget to keep moving. At the other end, you compete with big brands in your niche that make marketing not just difficult, but quite… Continue reading 10 Low-Cost Marketing Techniques for Small Businesses
The biggest challenge most businesses face isn’t related to traffic generation, rather it is about converting visitors into customers. The first barrier, of course, is to drive traffic, but that’s not the end. You’ll notice that once your site starts receiving traffic, you’ll struggle with conversions and conversion rate optimization. And that’s when you’ll realize… Continue reading A/B Testing Guide for Businesses
