There are two ways to drive traffic to your website. You can generate organic traffic or you can choose a paid traffic source. The paid traffic source is none other than Google Ads. It is the most used ad network in the world that gives you access to multiple channels to generate traffic, leads, and… Continue reading Google Ads Guide for Small Businesses
The two leading sources of traffic for an online business are paid and organic. As much as 65% of small and mid-sized businesses use online ads to drive traffic whereas 53.3% of all web traffic is attributed to organic search traffic. Both are equally effective. But both aren’t equal in terms of cost, targeting, conversion… Continue reading Paid vs Organic Traffic: Major Differences and Similarities
An estimated 90% of all PPC campaigns on Google and Bing are affected by click fraud. It is a big challenge for businesses and advertisers as a good chunk of paid traffic is invalid. This costs businesses an up to 4% loss of online revenue every year. You should have a clear understanding of click… Continue reading 7 Click Fraud Prevention Tactics
