Owning, managing, and growing a small business is challenging. You have to fight several wars simultaneously. At one extreme, you must maintain a healthy cash flow and ensure you have enough budget to keep moving. At the other end, you compete with big brands in your niche that make marketing not just difficult, but quite… Continue reading 10 Low-Cost Marketing Techniques for Small Businesses
The biggest challenge most businesses face isn’t related to traffic generation, rather it is about converting visitors into customers. The first barrier, of course, is to drive traffic, but that’s not the end. You’ll notice that once your site starts receiving traffic, you’ll struggle with conversions and conversion rate optimization. And that’s when you’ll realize… Continue reading A/B Testing Guide for Businesses
Customer retention for a SaaS business is the most important metric that directly affects revenue, growth, and profitability. Retaining customers means you have a consistent, predictable stream of cash inflow for your software company. If you are struggling to maintain a decent retention rate for your brand, the following list of 10 best techniques to… Continue reading 10 SaaS Customer Retention Best Practices
An estimated 90% of all PPC campaigns on Google and Bing are affected by click fraud. It is a big challenge for businesses and advertisers as a good chunk of paid traffic is invalid. This costs businesses an up to 4% loss of online revenue every year. You should have a clear understanding of click… Continue reading 7 Click Fraud Prevention Tactics
Metrics help you measure performance. When you invest money in SEO, you must use the right metrics to track SEO effectiveness. There are numerous SEO metrics out there that you can track, but you don’t have to necessarily monitor all of them. It’ll lead you nowhere if you track hundreds of SEO metrics. A better,… Continue reading SEO Metrics You Should and Shouldn’t Track
Let me ask you something: Do you want to generate millions of organic visitors per month on complete autopilot without publishing tons of new content regularly? If your answer is a loud YES, this article is for you. Programmatic SEO is a proven technique that hundreds of businesses are using to generate millions of visitors… Continue reading What is Programmatic SEO and How to Do It In 4-Steps
Meta was fined $1.3 billion in a data privacy breach in 2023 which happens to be the highest fine ever. Fines like these aren’t uncommon. With 137 out of 194 countries having proper legislation to secure consumer data and privacy, it’s the right time to consider data privacy in digital marketing seriously – if you… Continue reading Data Privacy in Digital Marketing
Programmatic advertising accounts for as much as 90% of total ad spend globally. Last year, programmatic advertisements of $546 billion worth were sold globally which is expected to reach $779 billion by 2028. It is the future of online advertising. This article serves as a guidebook for businesses, brands, advertisers, and marketers who are new… Continue reading Navigating the World of Programmatic Advertising
There were more than 125.2 million voice search users worldwide at the end of 2023, and these users generated more than a billion voice searches per month. If your website isn’t optimized for voice search, you are losing a lot of customers. Voice search impacts SEO in multiple ways. It is reshaping the way people… Continue reading The Impact of Voice Search on SEO
Marketing and conversion optimization go hand in hand. You can invest heavily in marketing campaigns to drive traffic to your site, but if your website has a low conversion rate, you’ll end up with a poor ROI and ROAS. Conversion rate optimization (CRO) is the backbone of marketing. You can do wonders even with minimal… Continue reading 10 Conversion Rate Optimization (CRO) Tactics
